Our history
Our founder Berni, a graduate of The Royal Military Academy Sandhurst, a former British Army Officer, started her career in ‘Civie Street’ in 1998 as Operations Manager, working with Lord Thurso at Champneys of Tring. She then moved on to further leading roles with various industry operators including general management roles with Virgin Active, LA Fitness, The John Frieda Salon Group and Directorships back at The Champneys Group, with Whitbread PLC and Bodyism Global Limited.
In 2002, Berni founded Hawkins Muiderman, a consultancy firm that underpins ‘Business Excellence’. Hawkins Muiderman ‘inspires people to change behaviour’. During that time she has formed a unique and compelling reputation for developing leaders and transforming organisational structures; bringing tangible business value through building communication, changing perception, encouraging leadership and driving confidence.
Within 20 years experience in the Wellness and Retail Sectors, Berni has operated in mainland Europe, Asia, North America, Baltic States and UK.